19th May 2025

Action for Brain Injury Week 2025

Action for Brain Injury Week 2025

This week is Headway the Brain Injury Association’s Action for Brain Injury Week, which aims to raise awareness and understanding of acquired brain injuries, give a platform and voice to brain injury survivors and empower them to share their story, and drive action by encouraging donations and volunteering.

This year’s campaign is called On a good day and will raise awareness of the fluctuating and unpredictable nature of brain injury, highlighting the gap between capabilities on a good day versus a bad day.

The impact of brain injury can be devastating, life-changing, and life-long. Day to day, hour to hour, the symptoms of a brain injury can vary and change wildly.

On a good day life can seem almost normal. But on a bad day, a brain injury survivor can experience a huge range of debilitating symptoms including severe fatigue, headaches, mood changes and cognitive issues, leaving them feeling isolated and having a huge impact on their relationships with friends, family and colleagues.

Someone is admitted to a UK hospital with a brain injury every 90 seconds, so it’s important that everyone understands the reality of life with brain injury and can see both sides of the story. After all, it could happen to any one of us.

Colin Morris, Director of Communications at Headway, said:

“On a good day will get people thinking about brain injury. However, more importantly, we hope people will change their opinions, attitudes and behaviours towards those who might be having an all-too-common bad day.

“We will tell the stories of brain injury survivors through their own words, both good and bad days. We’ll capture the thoughts of survivors and carers through our surveys, hearing what it’s like to navigate life after brain injury.

“We’re excited to involve as many people as possible in this year’s campaign – to explore all the ways a brain injury can change lives of all those affected and to see both sides of brain injury.”

Paul Brown, Partner and Brain Injury Lead in our Serious Injury team and Chairman of Headway Wearside said of the campaign:

“Action for Brain Injury Week is always invaluable because it sparks a vital national conversation, raising awareness of symptoms that are often invisible but have a huge impact for those living with brain injury. We’re proud to support it and I look forward to hearing everyone’s stories. “

To get involved with the campaign use the hashtags #ABIWeek #OnAGoodDay and donate if you can – www.headway.org.uk.