InfoLawUpdate - Marketing companies punished for hiding their identities when making calls
Burnetts' information law solicitor Natalie Ruane discusses a case where two marketing companies were reported by consumers for making nuisance marketing calls.
Two telephone marketing companies have been ordered by the Information Commissioners Office (ICO) to improve their practices after over 100 reports were made by consumers that the companies were making nuisance marketing calls. The companies, Isisbyte Limited and SLM Connect Limited were found to be making the nuisance calls without correctly identifying themselves.
The warnings and prosecutions given are part of the ICO’s continuing work in trying to prevent firms making nuisance calls to individuals. In addition to the above named companies two other marketing companies were punished for not registering with the ICO (Becoming Green UK Ltd & Boilershield Limited).
The ICO has published guidance to companies who carry out marketing explaining their legal obligations under the Data Protection Act 1998.
About the author
Natalie is a Partner and leads the Employment Law & HR team and specialises in education.
Published: Thursday 3rd April 2014
Categorised: Information Law