New Look for Old Firm
One of the city’s oldest firms has a new look today. Law firm Burnetts has ditched the navy and grey which has been its signature colours for more than 20 years to embrace a modern charcoal grey and vibrant pink combination instead.
One of the city’s oldest firms has a new look today.
Law firm Burnetts has ditched the navy and grey which has been its signature colours for more than 20 years to embrace a modern charcoal grey and vibrant pink combination instead.
The change of image was unveiled to partners and staff at presentations held on Thursday 5th and Friday 6th May.
In his presentation, Managing Partner Tom Leach said, “For us, this has been much more than a paint job. It has been a time to look at what clients want from us and to plan for the future by building on our strengths. We have always been expert, grounded, accessible and committed to our clients, but in today’s competitive world, you need a strong brand image to get that message across.”
As well as new colours and a new logo, the 100 year old firm also has a new tagline, “It’s not just business, it’s personal” which aims to convey the dedication of the firm to its clients, as well as highlighting the two pillars of the firm, private client services and business client services.
Tom said, “Today is a new beginning for us. The re-branding process has been extremely motivational for us as an organisation and reminded us all that we have a very special business, full of special people, in a very special location.”
A new website will go live on Sunday 8th May 2011 at www.burnetts.co.uk.
The new logo was designed by Carlisle agency, Liquid Design. The website was developed by Kendal’s Armitage Online.
Caption: Pictured left to right Partner Natalie Ruane, Senior Partner John Morris, Managing Partner Tom Leach and Business Development Manager Angela Huck delivered the re-branding message to their Burnetts’ colleagues.
Published: Friday 6th May 2011
Categorised: Practice News